Calvin Klein Performance online shopping search

Calvin Klein Performance - BingNovice

Calvin Klein Performance Rolls Out Ad Campaign, More Doors For Fall

Calvin Klein is ready to prove it can perform in the activewear arena.

After a soft launch for spring 2008, Calvin Klein Performance is nearly quadrupling its door count to more than 200 doors and is announcing itself publicly with its first ad campaign.

“Millions” of dollars are being spent on Calvin Klein Performance’s marketing push over the next few years that bows this fall, according to Calvin Klein Inc. and licensee G-III Apparel Group Ltd. The first ad breaks next week in The New York Times. Then from September through November, the black-and-white images shot by Nathaniel Goldberg of model Alyssa Sutherland doing yoga — her yoga instructor consulted on the shoot to help ensure authenticity — will appear in magazines, from Shape to Elle, and on billboards in cities including New York, Los Angeles and Seattle.

“We wanted a campaign that was powerful and bold, and the black-and-white is iconic to the brand,” said Kevin Carrigan, creative director of ck Calvin Klein and Calvin Klein brands at Calvin Klein Inc. “We have such a history with the body, from our underwear and swimwear to our sexy tank dresses, and we’ve been talking about this opportunity for a long…